Hello Team! Emily Smith, WTA Podiatric MA & Founder of Emily Braidwood here.
Our philosophy is to support players optimise movement patterns & reduce the risk of injury, whilst enjoying comfort, support & performance in any style of shoe, for any occasion.
Combining the latest in biomechanics & footwear research with the findings of our own research into optimising propulsive power & high heel comfort, the unique Emily Braidwood engineering and gel technology is at the forefront of insole innovation to improve human performance.
Two styles, endless shoe applications.
CASUAL / FLATS
TRAINING & PERFORMANCE
HIGH HEELS
Smart engineering for optimal performance.
We have developed our revolutionary EB FLATS insole support to guide the foot through the gait cycle, preventing excessive foot motion and promoting stable, aligned, spring-enhancing foot function. Made for any flat shoe, from sandals, slides & ballet flats, to trainers, lifting shoes & tennis.
Finally, science has come to the party.
We discovered that 8/10 people roll outwards in a heel over 4cm (1.5 inches), even when they naturally roll inwards! This compromises the lateral ankle, making the muscles work extra hard & causing the toes to scrunch…cue the onset of FOMO, burning balls, claw toes & aching legs!
The solution? Our patented EB HEELS design supports along the outside foot to realign the ankle for that supermodel grace, gives ‘just enough’ arch support to provide a comfy contour (not a push out) & our HEXAGEL cushioning pods consistently micro-oscillate to deliver long-lasting ball of the foot comfort.
