WALK ALL DAY & DANCE ALL NIGHT
Our philosophy is simple: we deliver a new generation of insole innovation & sophisticated technology that is podiatrist-designed & underwritten by revolutionary research. Trusted by health practitioners across Australia, our patented insoles are pioneered to ensure all day comfort, within all styles of shoes.
By understanding foot biomechanics, human movement and what is needed to create optimal body alignment, as well as where shoe design and old-school insoles fall flat (yes, literally), we reinvented the humble insole and created a science-backed, luxurious footbed worth raving about. Where there's a woman, there's a way!
REUSABLE. TRANSFERABLE. SLIM-LINE. COMFORT GUARANTEED.
Our founder & chief engineer, Emily Smith, is a Sydney-based Sports Podiatrist with a passion for empowering women walk all day, dance all night & sweat without the threat of pain & injury. Emily Braidwood was born from her love-hate relationship with high heels and a mission to innovate beautiful, science-backed products that transcend the clinical sphere.
Background foot pain
Foot & shin pain
FLAT FEET? HIGH ARCHES? PLANTAR FASCIITIS....
We have you covered.
Our unique formula gently yet effectively supports both sides of the foot, ensuring all foot types are anatomically balanced and a neutral stride is maintained.
Born from over a decade of clinical expertise and backed by revolutionary research, our footbeds deliver all that you need to combat common ailments (au revoir plantar fasciitis, heel pain & ball-of-foot burning) without compromising shoe fitting or style.
Our footbeds have been uniquely packed full of design innovation including our multi-height, air infused HEXAGEL cushioning pods, our intrinsic metatarsal dome and heel pain donut and our patented MEDIGEL engineering for balanced support from heel to toe.
Whether reviving your trainers, or your Louboutins, the revolutionary Emily Braidwood footbeds tick all the boxes.
ON POINT FOR PURPOSE
We are passionate about our social purpose of supporting women & kids get on their feet through education & employment. For our FY 20/21 campaign we pledge $5 from every online purchase & 5% of every retail sale to support The Cathy Freeman Foundation to help indigenous children experience their potential in school & beyond.