FINALLY, SCIENCE HAS COME TO THE PARTY!
Ladies, we're calling time on compromising comfort for style. Just like you, we want to have our cake (on-trend shoes) and eat it too (dreamy comfort). So here it is. We've cracked the code to high heel pain, underwritten it with research, then pioneered a new generation of footbeds that actually work. Where there's a woman, there's a way.
Our philosophy is simple: to design innovative foot support and sophisticated cushioning technology that works in all styles of shoes, so you can look flawless & feel fabulous, from work to weekend!
WALKING ON AIR? SIMPLE AS 1, 2, 3.
1. We've flipped flat, lifeless gel on it's head to develop our unique HEXAGEL pods that are multi-height & air-infused for immediate comfort & va-va-voom cushioning - from morning to midnight!
2. Then we've added in all the science you need (think: uber comfy arch support and lateral foot crash pads) to provide longevity for your feet, body & social stamina!
3. Let's just say, these aren't your standard chemist 'insoles'. Our sophisticated footbeds are unlike any other insole on the market and are suitable for all styles of shoes, all types of feet and are skin-stickable to wear during your barre & Pilates classes.
Whether reviving your trainers, or your Louboutins, the revolutionary Emily Braidwood formula ticks all the boxes.
Background foot pain
Foot & shin pain
WALK (& RUN) ALL DAY.
But pain relief & long-term foot comfort is no longer about a frustrating compromise between fashion and function.
Our Podiatrist-designed footbeds are engineered to seemlessly transform all styles of your favourite shoes (yep...boots, sandals, trainers, espadrilles & slides included!) with the perfect formulation of support & comfort.
Perfect for all styles of shoes <4cm heel height & all foot types.
DANCE ALL NIGHT.
Ladies, where there's a woman, there's a way!
We have cracked the code to painful high heels & engineered the latest in insole innovation, so you can confidently rock your heels, from morning to midnight!
Our patented engineering stems from the revolutionary research that identifies the need for support on the outside foot, to prevent the foot and ankle from rolling outwards. We spent years developing the research, then testing prototype designs on hundreds of women, to ensure we ticked all the boxes for fit, form & function.
Our patented HEXAGEL & MEDIGEL technology concurrently supports the lateral foot, protects the lateral ankle, provides air-infused foot cushioning & most importantly, gives you your high heel mojo back - guaranteed!
Perfect for all high heel styles >4cm including sling-backs, pumps, boots, sandals, wedges & suitable for all foot types.
Our founder & chief engineer, Emily Smith, is a Sydney-based Sports Podiatrist with a passion for empowering women walk all day, dance all night & sweat without the threat of pain & injury. Emily Braidwood was born from her love-hate relationship with high heels and a mission to innovate beautiful, science-backed products that transcend the clinical sphere.
ON POINT FOR PURPOSE
We are passionate about our social purpose of supporting women & kids get on their feet through education & employment. For our FY 20/21 campaign we pledge $5 from every online purchase & 5% of every retail sale to support The Cathy Freeman Foundation to help indigenous children experience their potential in school & beyond.