Walk all day. Dance all night.

Footbeds to help you turn heads, not ankles.


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Finally, freedom from pain with style to boot. Thanks, science!  

#footsupport #sydneypodiatrist #plantarfaciitis

Our sophisticated footbeds inject instantaneous comfort and revolutionary support into all your favourite shoes, so you can look flawless, feel fabulous and love every minute from commute to cocktails! 
Here's why you will never want to step out without EB's again.
 

Scientifically Engineered

These aren’t your standard drugstore insoles. Our footbeds are the product of a Podiatrist's spectacular scientific breakthrough and her obsessive quest to engineer luxurious, technologically-advanced footbeds that tick all the boxes.

Fiercely Female

Move aside men. Born from thousands of clinical conversations and our founder’s own failure after dancing her wedding night away and suffering for days after, we realized women need a product that truly works, so we made it.

Made for the Modern Woman

Betty Draper may have settled for constrained, but you don’t have to. You have dance floors and boardrooms to conquer, so channel your inner Rachel Zane and comfortably step out sans sacrificing on style. 

#footpain #highheelpain #gelinsert #partyfeet  #heelcushion #footinsole

WORLD-WIDE SHIPPING | 30 DAYS RISK-FREE | BUY TWO PAIRS GET FREE SHIPPING

The spectacular fashion breakthrough that no one sees.

It doesn’t get any easier, simply stick them in your favorite shoes and then step out in style. Here’s how to use ‘em.


TWO STYLES OF INSOLES. ENDLESS SHOE POSSIBILITIES.


 

"It is my mission to invigorate the joy of wearing fashionable footwear!

With over 12 years of clinical experience I have seen all kinds of foot disasters caused by heels and flatties. I am passionate about providing a luxurious yet cost-effective solution for women to avoid the night-ending burn, long-term injuries and painful foot deformities. 

We have blended innovative research, patented design and luxurious cushioning technology to deliver chic products that empower women to wear the shoes that they love without compromise."

Emily Smith - Founder | CEO Emily Braidwood



Emily Braidwood
Emily Braidwood
Emily Braidwood
Emily Braidwood
Emily Braidwood

#ONPOINTFORPURPOSE

We are passionate about empowering women. We pledge $5 AUD from every online purchase and 5% from every retail purchase to a charity dedicated to helping disadvantaged women get back on their feet though education & employment.