Walk all day. Dance all night.

Insoles redefined. Comfort Reimagined.

SHOP NOW

#partyfeet

Instantaneous comfort. Revolutionary support. BYO shoes.

#footsupport #sydneypodiatrist #plantarfaciitis

We believe in dancing to the beat of our own drum.

Our philosophy is to empower women with innovative products that provide a myriad of immediate and long-term benefits, perfectly crafted to ride incognito within all styles of fashionable footwear.

Founded by renowned Australian Podiatrist Emily Smith, we have captured a decade of clinical wisdom and underwritten it with ground-breaking research to create a patented collection of luxurious insoles that are the key to sustaining youthful stamina from commute to cocktails.

—

—#footpain #highheelpain #gelinsert #partyfeet #heelcushion #footinsole

WORLD-WIDE SHIPPING | 30 DAYS RISK-FREE | BUY TWO PAIRS GET FREE SHIPPING

It's as simple as 1,2,3...

Enjoy sophisticated support & luxe comfort in all your fave shoes so you can step out in confidence. Here's how to use 'em.

►

TWO STYLES OF INSOLES. ENDLESS SHOE POSSIBILITIES.

Ginger & Smart Cobalt Blue stilettos with EB

EB STILETTO

$59.00

EB FLATS

$59.00

"It is my mission to bring back the joy of wearing fashionable footwear.

With over 12 years of clinical experience I have seen all kinds of foot disasters caused by heels and flatties. I am passionate about providing a luxurious yet cost-effective solution for women to avoid the night-ending burn, long-term injuries and painful foot deformities.

We have blended innovative research, patented technology and clinical science with female nous to revolutionise an industry that is significantly outdated. Most importantly, we have created a range of innovative insoles that allow you to wear the shoes that you love."

Emily Smith - Founder | CEO Emily Braidwood

#ONPOINTFORPURPOSE

We are a social enterprise passionate about empowering women. We pledge $5 AUD from every online purchase to dress for success to help women get back on their feet though education, employment & empowerment.