FINALLY, SCIENCE HAS COME TO THE PARTY!
Ladies, we're calling time on compromising comfort for style. Just like you, we want to have our cake (on-trend shoes) and eat it too (dreamy comfort). So here it is. We've cracked the code to high heel pain, underwritten it with research, then pioneered a new generation of footbeds that actually work. Where there's a woman, there's a way.
Our philosophy is simple: to design innovative foot support and sophisticated cushioning technology that works in all styles of shoes, so you can look flawless & feel fabulous, from work to weekend!
Our founder & chief engineer, Emily Smith, is a Sydney-based Sports Podiatrist with a passion for empowering women walk all day, dance all night & sweat without the threat of pain & injury. Emily Braidwood was born from her love-hate relationship with high heels and a mission to innovate beautiful, science-backed products that transcend the clinical sphere.
WALK (& RUN) ALL DAY.
Let's face it, flatties and sneakers can be just as uncomfortable (& as cute) as their high heel counterparts. The truth of the matter is, they can also be just as detrimental to your alignment, posture & social mojo.
But compromise ain't in our vocab. Rather than endure the days of discomfort, or settle for 'orthopaedic-looking' shoes, we've engineered our sophisticated insoles to effortlessly transform all of your favourite shoes (yep...boots, sandals, trainers, espadrilles & football boots included!) with a unique clinical cocktail of support & comfort. A fully-integrated one-stop-shop of heel spur (plantar fasciitis), lateral ankle and ball-of-the-foot support is our standard.
But wait, there's more! They are skin-stickable and work under grip socks for added stability and support during your Pilates, dance and Barre class...hello glutes!
Perfect for all styles of shoes <4cm heel height & all foot types.
DANCE ALL NIGHT.
We have cracked the code to high heel pain to bring you the latest in podiatric innovation and insole technology. It all started with our research identifying that THE STILETTO EFFECT occurs in a heel height >4cm when the foot rolls outwards all thanks to an over-activated windlass mechanism.
Our patented HEXAGEL & MEDIGEL technology concurrently supports the lateral foot, protects the lateral ankle, provides air-infused foot cushioning & most importantly, gives you your high heel mojo back - guaranteed!
Perfect for all high heel styles >4cm including sling-backs, pumps, boots, sandals, wedges & suitable for all foot types.
HEXAGEL X MEDIGEL
These aren't your standard chemist 'insoles'. Podiatrist-engineered, backed by science & female approved, we have packed everything you need (& nothing you don't) into our new generation of patented technology.
Unlike any other insole on the market, our bespoke multi-height, air-infused HEXAGEL pods provide infinite forefoot cushioning, clinical-grade metatarsal support & biomechanical performance. Whether enhancing your trainers, or your Louboutins, the HEXAGEL formula is the gift that keeps on giving.
Our unique MEDIGEL support system balances the foot from heel to toe, aligning the kinetic chain whilst preventing & treating ailments including plantar fasciitis, tendinopathies, heel spurs, Morton's Neuroma, bunions, hammer toes, corns & callouses.
ON POINT FOR PURPOSE
We are passionate about our social purpose of supporting women & kids get on their feet through education & employment. For our FY 20/21 campaign we pledge $5 from every online purchase & 5% of every retail sale to support The Cathy Freeman Foundation to help indigenous children experience their potential in school & beyond.