Hello!

We are a podiatrist founded start-up dedicated to helping people walk all day, dance all night & exercise for life, without compromising shoe style or comfort. With patented engineering utilising over a decade of research, our footbeds provide immediate comfort, ‘guide rail’ support for optimal foot function & a smart fit unlike any other on the market.

The only insoles you’ll need.

If you're on your feet all day, you’re an athlete or you just love cute shoes, our footbeds will deliver luxurious support & comfort, without compromising shoe style or space. The only question is… FLATS or HEELS?

Emily Braidwood Heels fit seamlessly into any style of high heel > 4cm hight, from sling backs to stilettos.
EB Flats are the only insole on the market that deliver balanced support and luxurious cushioning, without compromising shoe style or fit.
EB Flats provide the ultimate comfort and support to boost your performance output in your running shoes, lifting shoes, running spikes and sneakers.
The only insole on the market for ballerina comfort and performance. Made to fit into ballet and pointe shoes, or stick directly onto the skin for barefoot training.

Our extraordinary design.

Podiatrist-designed support that optimises foot function with springy arch support and shoe-friendly dimensions. No hard pokey pressure or hard-to-fit bulk. Just long lasting comfort & relief from painful conditions like plantar fasciitis, Morton’s Neuroma, heel spurs, stress fractures, bunions, osteoarthritis and tendinopathies.

Diagram of a cushioned shoe sole with labeled parts including heel pain donut, lateral crash pad, medigel arch contour, metatarsal support, multi-height hexagon pods, and slim easy fit.

Working with Olympians, elite sporting teams & individuals, Australian Sports Podiatrist Emily Smith has the experience & the credentials. With a passion for preventative medicine, Emily has pioneered the Emily Braidwood formulae — each with an original, patented creation that utilises the findings and feedback from thousands of patients.

Emily’s mission is to help women have fun, feel beautiful & train safely with a line of high-performing products that work across a broad spectrum of shoes, activities, conditions & foot types.

Clinically Mastered.

How to use ‘em

Move ‘em from shoe to shoe & even wear ‘em barefoot, here’s the run down on how to get the most out of your EB footbeds.

HOW TO TRANSFER THE EB FOOTBEDS BETWEEN SHOES

HOW TO USE THE EB FOOTBEDS FOR BAREFOOT SPORTS

We are passionate about helping women get back on their feet.

At Emily Braidwood, we’re passionate about social purpose. That’s why we support underprivileged women to get on their feet through education and employment. We pledge 5% of every retail sale to the  Cathy Freeman Foundation, helping Indigenous children achieve their full potential in school and beyond.