PRACTITIONER PORTAL


PODIATRIST-DESIGNED


Frustrated with not having a technical answer nor solution for her patients suffering with high heel and dress shoe pain, our founder Emily Smith made it her mission to put the pieces of the puzzle together and create an insole formula that ticks all the boxes for form, fit & function. Emily is an Australian Podiatrist with extensive clinical experience working within five of Sydney's most established sports medicine centres.

 

Emily has consulted with elite sporting teams including The Wallabies, NSW Swifts, GWS AFLW, Bangarra Dance Theatre and the Young Matilda's. She also consults with many elite athletes and NSW Institute of Sport athletes.

THE RESEARCH


For a technical product & science overview, please watch our 12 minute TECHNICAL WEBINAR below. To summarise, the prior research has identified that in a heel over 4cm the subtlar joint inverts, the forefoot pronates (forefoot valgus) and the peroneal complex exertion is two fold.

 

However the research has overlooked that activation of the Windlass Mechanism causes the foot to consistently supinate and therefore the peroneals to excessively exert to hold a neutral foot position. Once the peroneals fatigue, the flexors and extensors over exert (causing toe contracture) and the wearer is at significant risk of experiencing ankle injuries and debilitating foot pain.

OUR PRODUCTS


In a heel over 4cm high, Emily identified the need for a rearfoot and forefoot valgus wedge, metatarsal dome and forefoot cushioning system that provides consistent subtle lateral movement and oscillation.

 

In a shoe <4cm heel height, a balance of support both medially and laterally prevents over-supination at heel strike, whilst facilitating a normal range of motion at the midfoot and a high gear toe off.

 

A forefoot cushioning system like no other, our multi-height, air-infused HEGAGEL pods uniquely create inter-pod movement to deliver long-lasting comfort & facilitate optimal forefoot alignment.

 

Suitable for all foot types & shoe styles, our insoles are optimised for support, fit and practicality.

CLINICAL BENEFITS


The Emily Braidwood footbeds perfectly compliment a customised orthoses prescription for shoes where the customised orthoses won't fit, or are a cost-effective option for patients as an off-the-shelf orthoses in all styles of shoes. Our footbeds are customisable, transferable, reusable and skin-stickable - great for all barefoot sports and activities! They are slim-line & discreet.

 

Both our EB FLATS & EB STILETTO footbeds have integrated support for targeted relief of heel, arch & forefoot pathologies. In addition, practitioners can adhere customised support dorsally using foam, PPT or EVA.

 

The Emily Braidwood footbeds make a striking display within a clinical space as well as at reception, with many patients buying multiple pairs, as well as gifts for family members.

SIMPLE RETURNS


Our 30 day, wear 'em in EB GUARANTEE applies to clinical sales, however the product must be sold at RRP $49.95, or $59.95 for customised modifications to be eligible for a company refund. You provide the full refund to the patient, we refund you your cost price. We will require confirmation of the patient receipt, refund and wholesale purchase order before a refund will be provided.


TECHNICAL PRODUCT OVERVIEW



HOW TO USE ON THE SKIN


HOW TO USE THE EB FOOTBEDS


LEARN ABOUT EMILY'S INNOVATION


We’d love to hear from you.

Have questions, requests or concerns?  Please let us know below or email hello@emilybraidwood.com

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