The simple plantar fasciitis treatment insole.

Foot pain driving you crazy? Put the spring back in your step without compromising shoe style.


To pioneer the most comfortable & effective products for you and your feet, without compromising shoe style.

What's our secret?

Our founder Emily Smith is an Australian Podiatrist who has successfully treated thousands of cases of plantar fasciitis over 15 years.

Emily developed the range of Emily Braidwood insoles to help women regain their life, and their style, through patented insole engineering that delivers support where it's needed, not where it's not.  

Our *hidden differences

Make all the difference.

Insert: EB FLATS for immediate plantar fasciitis relief today.


Why our products?

Trusted by health professionals

Our products are prescribed clinically across Australia by Podiatrists, Physiotherapists & Physicians.

Made to perform

Backed by research, our breakthrough formulas are engineered and tested thoroughly.

100% guaranteed

Wear 'em in for 30 days and if you aren't raving about them to your besties, we will happily refund or exchange your purchase.

You shouldn’t have to choose between what looks good and what’s good for you.