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      <image:title>EB BLOG - The Health Issue Nobody’s Talking About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EB BLOG - The Health Issue Nobody’s Talking About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EB BLOG - 3 High Heel Hacks From A Heel-Lovin’ Podiatrist</image:title>
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      <image:title>EB BLOG - 3 Very Uncomfortable Reasons Why You Need To Look After Your Feet.</image:title>
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      <image:title>EB BLOG - 3 Savvy Tips To Prevent High Heel Pain &amp;amp; Be Race-Ready This Spring Racing Carnival</image:title>
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      <image:title>EB BLOG - The Ultimate Guide To Getting Back Into Heels Post Lockdown</image:title>
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      <image:caption>Mia describes our footbeds as "phenomenal"</image:caption>
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      <image:caption>ROAD TEST: Emily Braidwood Footbeds</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-07-24</lastmod>
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    <lastmod>2023-11-05</lastmod>
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      <image:title>Size Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Size Guide</image:title>
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    <loc>https://www.emilybraidwood.com/insoles-for-plantar-fasciitis</loc>
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    <lastmod>2021-09-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1628903954840-S07RDI8RZLZ04G2AOT92/what+is+plantar+fasciitis%3F.png</image:loc>
      <image:title>Insoles for Plantar Fasciitis - A major pain in the arch.</image:title>
      <image:caption>The plantar fascia as a thick fibrous band of soft tissue that runs under the arch of the foot, from the heel bone to the ball of the foot. Its job is to elongate and contract, much like a rubber band, to prevent collapse of the bones of the foot and provide a spring-like mechanism during movement. Inflammation of the plantar fascia occurs when excessive strain or load is acutely enforced on plantar fascia, or more commonly, repetitive micro-strain occurs.</image:caption>
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      <image:title>Insoles for Plantar Fasciitis - Can’t stand (on) it.</image:title>
      <image:caption>A heel spur (aka enthesopathy) is a calcium deposit protruding from under the heel bone. Heel spurs can be large or small and often cause no symptoms until the spur is stirred up, causing inflammation and/or bone bruising at the point of the spur. The fat pad is the spongy cushioning system under the heel. As the natural fat pad deflates or the spur penetrates the fat pad, inflammation of the fat pad can occur.</image:caption>
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      <image:title>Insoles for Plantar Fasciitis - Two Essential Steps:</image:title>
      <image:caption>Exercises: 1. Before stepping up from rest, roll your arch over a tennis ball 2. Before stepping up from rest, do seated calf raises x 10 3. Use a frozen water bottle to massage the arch area and rest your heel over a covered ice pack 4. Do calf muscle stretches throughout the day - knee straight and knee bent Support: 1) Avoid dead-flat, unsupportive, hard soled and / or slip on shoes 2) The EB FLATS innersoles have unique engineering that supports the plantar fascia and facilitates its optimal function to allow for healing to occur. Additionally, our heel donut offloads the heel spur area to minimise pressure and bruising of the spur. Simply add the EB footbeds into all styles of shoes.</image:caption>
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      <image:title>Insoles for Plantar Fasciitis</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1628919154566-HIIU6Q7M3RC3KFRD2J86/Insoles+for+women.jpg</image:loc>
      <image:title>Insoles for Plantar Fasciitis - “My plantar fasciitis resolved two weeks after wearing these in my shoes and my performance has had a marked improvement!”</image:title>
      <image:caption>– Angie Taggart, Cross Fitter &amp; Lawyer</image:caption>
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    <loc>https://www.emilybraidwood.com/refunds-privacy-policy</loc>
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    <lastmod>2021-10-02</lastmod>
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      <image:title>Returns Refunds Privacy - 30 Day Free Returns:</image:title>
      <image:caption>Not sure if the EB footbeds will work for you? We get it. A new fan-dangle product needs a solid returns policy - so we have it! We encourage you to try the footbeds for 30 days in all your shoes. Yep, wear ‘em in and get to know ‘em. Any new feels take a few days for the body and brain to adjust, but after that we are sure you’ll never look back! If after 30 days from receiving your footbeds you are not satisfied, then we will happily pay the return shipping and provide you with a full refund. How it works: Email us at returns@emilybraidwood.com with your order number or details of your purchase from one of our stockists. One of our support gurus will be back in touch with return address details and a $10 refund to be used for Registered Post. After we receive your package, we will refund your purchase within 5 business days. Simple!</image:caption>
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    <lastmod>2021-08-29</lastmod>
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    <lastmod>2023-05-08</lastmod>
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    <lastmod>2021-10-02</lastmod>
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    <lastmod>2023-09-16</lastmod>
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  <url>
    <loc>https://www.emilybraidwood.com/practitioner-portal</loc>
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    <lastmod>2025-07-15</lastmod>
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      <image:title>Practitioner Portal</image:title>
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    <image:image>
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      <image:title>Practitioner Portal</image:title>
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      <image:title>Practitioner Portal</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1630388569511-L4DBLTFU393OMC6LBM8L/Rotating_EB_Footbeds_with+logo.gif</image:loc>
      <image:title>Practitioner Portal - The Stiletto Effect.</image:title>
      <image:caption>Our research identified that when in a heeled shoe &gt;4cm, the Windlass Mechanism is constantly activated. This supinates the foot, overloading the peroneals, followed by the flexors and extensors, putting the wearer at risk of acute pain, ankle injuries and chronic toe deformities. The EB HIGH HEELS are designed for any heel over 4cm sporting a full length valgus wedge to prevent the foot from over supinating and subsequently reducing peroneal muscle fatigue and flexor overload. We have combined MEDIGEL &amp; HEXAGEL to safely support the foot whilst giving a metatarsal lift and infinite forefoot cushioning.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1683511271532-Y3FTW83JPC2U1Q7EYHQW/the+best+insoles+for+high+heels</image:loc>
      <image:title>Practitioner Portal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1683510816478-54C8FM1FFIBQXNTON9AM/The+best+insoles+for+flat+shoes</image:loc>
      <image:title>Practitioner Portal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/insoles-for-high-heels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/8de9d514-8fd6-4979-8327-f04ab6d29412/Rotating_Footbeds_2.gif</image:loc>
      <image:title>Insoles for High Heels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1622151469826-RUZIN8JX44Q616WN7SFP/The+science+of+high+heels.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/963d8a7a-78cd-4b9f-86be-e36e64f08fe0/Emilybraidwood_2022_credit_JacquieManning-337.jpg</image:loc>
      <image:title>Insoles for High Heels - “I love wearing heels out but my feet always hurt. Since using the EB’s in all my heels I can comfortably last all night and even exercise the next morning!”</image:title>
      <image:caption>– Cassie Evans, University Student</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/stockists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1630227465261-NULCLBMTK3DC873KU27T/4.png</image:loc>
      <image:title>Stockists - Are you an Australian Podiatrist, Physiotherapist, Physician, Osteopath or Chiropractor &amp; love our products?</image:title>
      <image:caption>We wholesale to Briggate Medical Company, Club Warehouse, Victor Sports Med (Whiteley Medical) and OPC Health. Please let us know if you sell our products and we will feature you as a stockist on our website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1630228079201-2WFZBPW5C9AE55H3LG13/Emily+Braidwood+stockists.png</image:loc>
      <image:title>Stockists - Pilates, gym, or dance studio? Shoe boutique, wellness store or physio clinic?</image:title>
      <image:caption>We’d love to chat about how Emily Braidwood can hep your customers &amp; clients attain optimal comfort &amp; performance. CONTACT US: millie@emilybraidwood.com Facebook Instagram</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/insoles-for-flat-shoe-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1669874439156-FGE3BYPWR8C1JVHT2BPD/Emilybraidwood_2022_credit_JacquieManning-334.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/70c2938d-51fd-4057-a46f-ae4b14be74f9/EB%2Bdiagram%2B%2526%2Bfeatures.jpg</image:loc>
      <image:title>Insoles for Flat Shoe Support</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629093735186-Q2LS36DS2WN90U54RHA5/innersoles+for+running+shoes.png</image:loc>
      <image:title>Insoles for Flat Shoe Support</image:title>
      <image:caption>Running shoes, sneakers &amp; trainers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629597813642-UBMFC6YHAKGUEA1HTNHW/Innersoles+for+dance+shoes.png</image:loc>
      <image:title>Insoles for Flat Shoe Support</image:title>
      <image:caption>Sports specific shoes &amp; barefoot activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629093797689-YH5ZUJEHMG627V92HVVN/Innersoles+for+sandals+%26+open+shoes.png</image:loc>
      <image:title>Insoles for Flat Shoe Support - Make it stand out</image:title>
      <image:caption>Open-toed &amp; open back sandals &amp; slides.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629093724484-H5X1LRZVL9QA52GY7OBB/innersoles+for+ballet+flats.png</image:loc>
      <image:title>Insoles for Flat Shoe Support</image:title>
      <image:caption>All types of flat shoes &lt;4cm heel height.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/cdba1c4e-af97-4400-9b52-b8ed538753b6/email+photos.jpg</image:loc>
      <image:title>Insoles for Flat Shoe Support - “Cute flatties are my go-to for every day, but my feet were suffering by the end of the day. After putting in the EB footbeds, my mood is still ready-to-go at 6pm… game-changer!”</image:title>
      <image:caption>– Jen Anderson, Marketing Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1639967834029-MZC6FL829T8PVCWR0KBY/Emily+Braidwood+X+Adidas+Boost.jpg</image:loc>
      <image:title>Insoles for Flat Shoe Support - “I train daily between strength training, HIIT and running and these insoles have made the biggest difference to my training and recovery - I’m seriously impressed!”</image:title>
      <image:caption>– Chloe Barlow, Teacher.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1669874566822-6QU4OI4UM2IZPA2K8TYS/Emilybraidwood_2022_credit_JacquieManning-346.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/eb-podiatrist-designed-insoles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1627170486008-KYBT22ZWAHEIUTFXM13O/EB+FOOTBEDS.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1627610378179-OTE28NGCF2DFZZ7RXNJ6/Close-up_1+transparent+EB.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629092600392-IOTZCZ9N9EJNCUMG57PZ/Emily+Braidwood+balanced+support.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629093711205-98COPS24I5TPSM0M5W57/14.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629093735186-Q2LS36DS2WN90U54RHA5/16.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629093797689-YH5ZUJEHMG627V92HVVN/17.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629110261751-4VCBAEQ5QQYWNOEJ1XQ2/EB+Sizing+.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629110535803-IG0A3W5ND6NCW1Z79SUQ/Podiatrist-designed+innersoles.png</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629157195300-D8XUBAI8B0VRR1FQWVNY/EB_2020_Credit_JacquieManning-23.jpg</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629158399516-KNJ2JDUOSRPNKP1DLH9J/EB_2020_Credit_JacquieManning-16.jpg</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Our Insoles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629159495668-7DYJ9D7MOUF5YKTNBMIJ/EB_2020_Portraits_Credit_JacquieManning-117.jpg</image:loc>
      <image:title>Our Insoles - “We’ve optimised our insole engineering to keep it simple &amp; sustainable. Rather than selling a different insole for every possible need, we compressed the research and identified that we can deliver all the support needed in just two sophisticated insole designs.”</image:title>
      <image:caption>— Emily Smith, Founder of Emily Braidwood &amp; Australian Sports Podiatrist</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/insoles-for-flat-feet-pronation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629064516776-YT1YKRWPYGPH3L8FVQB1/what+is+over+pronation%3F.png</image:loc>
      <image:title>Insoles for Low Arches (Pronation) - Rollin’ in.</image:title>
      <image:caption>Rolling inwards is essential for shock absorption - which is why our unique insole designs encourage a normal range of pronation at mid stance. However, when the foot rolls in too far (over pronation), the bones, joints and soft tissue of the foot and leg are placed under excessive strain, which can lead to acute and chronic injury such as osteoarthritis, plantar fasciitis, tendonitis and stress fractures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629065162488-D1FHV14ZPPSA991APEF8/How+do+I+resolve+it%3F.png</image:loc>
      <image:title>Insoles for Low Arches (Pronation) - Stand corrected.</image:title>
      <image:caption>Simply adding the right type of insoles to your shoes can make a huge difference to your overall comfort, posture, performance, injury prevention and pain management. Our philosophy is to add our balanced support system, so you can get on with doing what you love without compromising shoe style. In addition, specifically strengthening your arch muscles keeps your feet in ship shape. To do so, create a bridge with your arches by lifting up and away with focus on the back part of your arch and keeping your big toe joint on the ground. Hold your bridge at the top and then slowly release your bridge to flatten back towards the ground. Repeat 10 times each day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629410411225-S4M9472GUKFRBD33FCGD/unsplash-image-t25IH_xQYLc.jpg</image:loc>
      <image:title>Insoles for Low Arches (Pronation) - “I’ve tried hard innersoles before and they made my feet hurt more! My feet no longer ache and I can go hiking without any knee pain. I will definitely be buying more!”</image:title>
      <image:caption>– Justine Thomas, Retail Assistant</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/insoles-for-high-arches-supination</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629353313850-IW5FEY7NFCK4R2KYIK3G/High+arched+%28supinated%29+foot+insole.png</image:loc>
      <image:title>Insoles for High Arches - Supination - Rollin’ out.</image:title>
      <image:caption>Having high arches often means: reduced contact points with the ground (reduced stability) increased lateral loading (increased strain on outside ankle and legs) bowing of the shin and knees (wear and tear on knee joint) increased use of the toe scrunching muscles collapse of the metatarsal arch (painful balls of the feet) increased loading through the ball of the big toe reduced shock absorption (causing pain into the lower back) increased likelihood of bone stress injuries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629409167679-H0DFCRPPR8P90L7UFKM8/Insoles+for+high+arches.png</image:loc>
      <image:title>Insoles for High Arches - Supination - EB strikes the perfect balance.</image:title>
      <image:caption>A common misconception is that a high arched foot requires a high arched, hard orthotic or insole to support the arch. In fact, this will more-often-than-not cause the foot to roll out further and lead to an increase in symptoms. Supporting high arched feet requires a combination of tilting the heel and forefoot inwards with a soft arch contour to balance the tilt. This combination will realign the foot, offload the lateral tissues, provide shock absorption and gently increase the surface area under the foot. Both our EB FLATS and EB HEELS footbeds are suitable for a high arched foot. Both will provide outstanding cushioning, metatarsal support and offloading of the lateral foot, ankle and leg. Our EB FLATS insole will provide additional arch contour for those seeking further redistribution of pressure into the arch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629409982163-6ZTKCX28BW0AG3DS1ZQG/Insoles+for+back+ache</image:loc>
      <image:title>Insoles for High Arches - Supination - “I've been diagnosed with high arches causing lower back pain since I was a kid and no one has been able to help me. I put the EB insoles in and immediately I felt a shift in my body. A week later I was out shopping and realised that I’d been standing for two hours more than I normally would have. Thank you!”</image:title>
      <image:caption>– Cassie Zaska, Graphic Designer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/bunion-pain-relief</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629001474025-6HSN0EU2S7DZLDNLTP7Q/What+is+a+bunion%3F+How+do+I+resolve+it%3F+.png</image:loc>
      <image:title>Bunion Relief - a BIG (toe) issue.</image:title>
      <image:caption>The big toe joint is one of the most important joints of the foot to allow transference of body weight and accelerate us forwards. When the big toe deviates towards the other toes, the outside of the joint gets stretched and exposed, whilst the top and inside of the joint become jammed. Over time, the joint malalignment and instability causes wear and tear (osteoarthritis) and the instability leads to further joint changes and subsequently, pain, inflammation and swelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629001543402-6OXOKF58K7B78N2TR7R9/BUNION+XRAY.png</image:loc>
      <image:title>Bunion Relief</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/61604efe-d6e0-43ad-8bd4-9d12a42d08ed/How+do+I+resolve+heel+pain%3F.png</image:loc>
      <image:title>Bunion Relief</image:title>
      <image:caption>Due to its position on the foot, big toe pain can be tricky to offload. Changing footwear and modifying exercise (no lunging /burpies / plank etc) is often required along with insole support, toe separators and exercises. If the home management fails to minimise symptoms to a tolerable level, a foot specialist appointment is recommended for customised orthoses and / or surgical management. Exercises at the end of the day: 1. Do toe spread activations, aiming to hold your toes apart from each other, whilst on the ground, for 5 seconds x 10. 2. Roll your arch over a golf ball, with focus towards the ball of the foot 3. Use a frozen water bottle to massage along the inside arch area towards the big toe Support: 1) Avoid unsupportive, flimsy, tight-fitting, high heeled and pointy-toed shoes. For walking and exercise, try HOKA ONE ONE. For dress shoes, look for a stiffer sole with a well fitted toe box. 2) The EB FLATS innersoles have unique engineering that supports the arch to prevent over pronation and reduces the load off the 1st metatarsal. Additionally our metatarsal dome reconstructs the metatarsal parabola. Simply add the EB footbeds into all styles of shoes. 3) Purchase gel toe separators / spacers for between the big toe and second toe from a podiatrist or chemist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629804322974-SNY53SA0RY06T2LYSTMX/Bunion+support+insoles.png</image:loc>
      <image:title>Bunion Relief</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629006097530-LYN2O7INC2AA289ZGOLR/dancer+with+sore+bunions.jpg</image:loc>
      <image:title>Bunion Relief - “I have had painful bunions ever since I was a young dancer. My physio recommended these insoles &amp; I am so happy with them, I use them in every shoe - including my ballet flats!”</image:title>
      <image:caption>– Isobel Ng, Dancer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-21</lastmod>
  </url>
  <url>
    <loc>https://www.emilybraidwood.com/insoles-for-performance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629426167892-4IGETCX36XLEDNZHKBL1/unsplash-image-Y1drF0Y3Oe0.jpg</image:loc>
      <image:title>Insoles for Performance - The Kinetic Chain</image:title>
      <image:caption>Very few of us are lucky enough to have a perfectly symmetrical and balanced kinetic chain. We often have a more dominant side, a lazy muscle or posture that is less than ideal. This asymmetry can be acquired or congenital and is carried through into all forms of exercise and training. Exercise highlights individual musculoskeletal discrepancies in subtle and not-so subtle ways. Recurrent tightness in one muscle or area, reduced comparative strength and power, unilateral instability, unilateral technique flaws, pain and injury, are all unwelcome signs of biomechanical disparity. In the lower limb, a myriad of reasons can cause biomechanical discrepancies. Under pronation, over pronation, a stiff big toe joint, previous injury, joint hypermobility, bunion deformity, accessory bones, impingement, a limb length difference, bone spurs, muscle / tendon shortening and reduced range of movement can all significantly impact ability to perform certain movements efficiently. The result? Compensation. The body will always find a way to perform a movement, albeit inefficiently. Compensation leads to other areas above and / or below the site being compromised and further compensations being made. Eventually, the compensations will hinder exercise progression, effect performance and potentially contribute to injury.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629426553296-4A301987UATPBP535FNO/unsplash-image-optBC2FxCfc.jpg</image:loc>
      <image:title>Insoles for Performance - A competitive advantage.</image:title>
      <image:caption>As the foundation of any weight bearing exercise, optimal foot function underpins the outcome of a movement and ultimately, the success of a training program. Poor foot function causes foot and shin bones to over-rotate leading to some muscles to over work and other muscles to under work. This causes accumulative muscle discrepancy, tightness, fascia overload and increased strain on bone and soft tissue structures within the foot and proximally. Simply fine tuning foot alignment with the right type of insole can provide significant gains in muscle activation (particularly of the posterior chain), acceleration, power output, endurance and ultimately, performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1628901015401-10XL7O9LLAC84USZCN4X/Transparent+EB+features+.png</image:loc>
      <image:title>Insoles for Performance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629433121070-9ON3CPCPDTED8QMCTBY9/unsplash-image-eot-ka5dM7Q.jpg</image:loc>
      <image:title>Insoles for Performance - “I’m stunned at how much these have helped my performance! I’m lifting heavier, running further &amp; recovering quicker than I ever have before. I’m a total convert!”</image:title>
      <image:caption>– Ellie Coleman, Gym Manager</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60aac9faf8ffcc7573c1550e/1629433154487-94FG3EH6PLMWVZD52075/insoles+for+dance+shoes.jpg</image:loc>
      <image:title>Insoles for Performance - “I was constantly getting injured. I now always train in my EB’s and my teacher keeps commenting on my improved alignment. I highly recommend them!”</image:title>
      <image:caption>– Susie Ellison, Student &amp; Professional Dancer.</image:caption>
    </image:image>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>The Emily Braidwood insoles feature a heel pain donut, forefoot cushioning, hexagel metatarsal dome, guide rail support, lateral crash pad, and hexagel pods.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>Emily Braidwood insoles are the only insoles on the market that perfectly fit ballet flats without impeding pointe position or fit.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>EB Heels are the only insole on the market designed from research that combats high heel pain and instability, without compromising shoe style or fit.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>The Emily Braidwood HEXAGEL pods provide luxurious metatarsal comfort whilst assisting with metatarsalgia and bunion pain.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>The Emily Braidwood insoles seamlessly integrate into any style of fashion shoe to provide cushioning and support.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>EB sizing chart for shoes with size conversions for women, men, and kids, including US, EU, and CM measurements, color-coded for different age groups and genders.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>Emily Braidwood delivers the ultimate in support and cushioning into business shoes, without taking up space.</image:caption>
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      <image:title>Become A Health Partner</image:title>
      <image:caption>The Emily Braidwood insoles, podiatrist designed for comfort and support in all styles of shoes.</image:caption>
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      <image:title>Health Partner Portal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Health Partner Portal</image:title>
      <image:caption>Heel Pain Donut. Our EB FLATS sport a heel aperture to offload pressure from the plantar calcaneal tubercle to assist with comfort and management of heel pain. Lateral Crash Pad. Prevents over supination at heel strike and provides guidance to move into an optimal midstance position. Balanced Support. Our unique blend of medial and lateral support guides the foot through the gait cycle with support where it’s needed, not where it’s not, making them suitable for all foot types. Shock Absorption. Our MEDIGEL + HEXAGEL cushioning systems provide infinitely rebounding cushioning to reduce GRF’s and protect the fat pad. Our HEXAGEL pods encompass an integrated metatarsal dome to reduce metatarsal load. Spring Acceleration. Our forefoot wedge effectively activates the plantar fascia to promote an optimal toe off position and assist acceleration.</image:caption>
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      <image:title>Health Partner Portal - EB HEELS: Minimising the sickle effect.</image:title>
      <image:caption>Our research identified that when in a heeled shoe &gt;4cm, the Windlass Mechanism is constantly activated. This supinates the foot, overloading the peroneals, followed by the flexors and extensors, putting the wearer at risk of acute pain, ankle injuries and chronic toe deformities. The EB HIGH HEELS are designed for any heel over 4cm sporting a full length valgus wedge to prevent the foot from over supinating and subsequently reducing peroneal muscle fatigue and flexor overload. We have combined MEDIGEL &amp; HEXAGEL to safely support the foot whilst giving a metatarsal lift and infinite forefoot cushioning.</image:caption>
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      <image:title>Health Partner Portal</image:title>
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      <image:title>Health Partner Portal</image:title>
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      <image:title>Health Partner Portal - Clinical Application.</image:title>
      <image:caption>The Emily Braidwood footbeds are a cost-effective option for patients requiring additional foot stabilisation, support &amp; cushioning for pre-hab, rehab, pain relief, performance enhancement and comfort. The Emily Braidwood footbeds work effectively in conjunction with, as a transition into, or instead of, a customised orthotic prescription. Our footbeds are designed to fit into any style of shoe and are customisable, transferable, reusable and skin-stickable - great for all barefoot sports and activities! They are 100% flexible so will not inhibit foot position or pointe. Both our EB FLATS &amp; EB HIGH HEEL footbeds have integrated support for targeted relief of heel, arch &amp; forefoot pathologies. In addition, practitioners can adhere customised support dorsally using foam, PPT or EVA. The Emily Braidwood footbeds make a striking display within a clinical space as well as at reception, with many patients buying multiple pairs, as well as gifts for family members.</image:caption>
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      <image:title>Shop By Shoe → - EB FLATS MEDIGEL® INSOLES - Best insoles for performance &amp; recovery - Emily Braidwood</image:title>
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      <image:title>The Science - High Heels - Our High Heel Pain Research.</image:title>
      <image:caption>Lab coats on, ladies! It’s time to learn the science of footwear. In a nutshell, the windlass mechanism (a widely researched and taught biomechanical principle) is responsible for raising your foot’s arch when your weight is loaded onto your big toe, creating a rigid lever to propel your foot forwards. When you wear heels higher than 4cm (1.5 inches), most of your weight is distributed through the front of your foot, (like if you were doing a calf raise exercise) and the windlass mechanism is activated. The windlass mechanism causes your foot to roll outwards (sickling, in ballet terms). This means that your leg muscles have to work harder to stabilise your ankle and maintain equilibrium through your foot. Here comes the burn! The higher your heels, the harder your muscles have to work and the more quickly they tire. Once the muscles around your calves, ankles, and feet begin to fatigue, your toes will start to grip your shoes for stability. This is when you enter the danger zone for ankle injuries and long-term deformities.</image:caption>
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      <image:title>The Science - High Heels - Our High Heel Pain Solution.</image:title>
      <image:caption>Up until now, insole companies have applied the same misguided support strategy from flat shoes to high heels: supporting inner arch and providing lifeless cushioning to the ball of the foot. But traditional arch support only adds to rolling out issues, amplifying the windlass mechanism effect. Our unique patented design incorporates all of our findings to focus support on the outside of the foot, stabilising the outside ankle while simultaneously reducing muscle fatigue. The slim-line lateral wedging keeps your feet and ankles in their neutral alignment, preventing rollout (sickle), overload, and muscle fatigue, all while keeping your stride glamorous! With 8/10 women suffering in high heels, we knew there had to be a scientific answer! With the research to back us up, you can rest assured that our HEXAGEL x MEDIGEL formula can take you from morning, to midnight and prepare your feet for a well-travelled future.</image:caption>
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      <image:title>The Science - High Heels - Our patented MEDIGEL® support is scientifically-engineered to improve posture, 10x stamina &amp; comfort, all whilst reducing the likelihood of ankle injuries &amp; nasty toe deformities.</image:title>
      <image:caption>We surveyed 240 women &amp; they report lasting an average of 10x longer in their favourite heels with EB HEELS, when compared with other insoles or without insoles.</image:caption>
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