behind
Emily Braidwood

Emily Braidwood is founded by a renowned Australian Podiatrist, Emily Smith, who is dedicated to pioneering contemporary methods within the podiatric and footwear industries. With more than a decade of unique experience as a Sports Podiatrist consulting from four highly regarded Sydney Sports Medicine Centres (www.sportspodiatrists.com.au), her experience is nested in human mechanics and treating the immediate and long-term side effects of poorly-structured footwear in patients ranging from footballers to fashionistas.

Our
Mission

With 77%* of the population experiencing foot pain in their lifetime, our sole mission is to reduce foot problems globally by two thirds by 2040, through the distribution of expert advice and sophisticated foot health products.
*According to the American Podiatric Medical Association 2014 survey

A NOT-SO-CINDERELLA STORY
THAT INSPIRED AN INSOLE REVOLUTION.

Like so many women on their wedding days, Emily stepped into a spectacularly chic gown, slipped on a pair of stunningly gorgeous heels, and did her best to shimmy down the aisle. She smiled every step of the way, but couldn't keep her mind off her feet. Three hours into the evening, Emily couldn't take the pain any more, so she kicked off her stilettos and kicked up her heels.

It was a day she would never forget, however the aftermath was a nightmare. Emily bore the consequences of so many hours spent in those fabulous shoes for her entire honeymoon. Every morning in the tropical paradise where she was supposed to be adventuring with her new husband, she woke up with excruciating pain in her feet and weak, aching legs. She couldn’t even scrunch her toes to keep her flip flops on and her calves screamed in protest whilst trying to climb the stairs. So much for evening hikes to soak up the sunset or dreamy morning walks along the beach.

Instead, she spent much of her honeymoon lying facedown on the massage table. Which, ok wasn’t the worst thing, but it was far from relaxation bliss. As a matter of fact, as she lay on the table, she was busy having a breakthrough that would send her on a quest to free women from high-heel foot pain once and for all.

Thinking back at lightning speed through the patterns that had emerged in her decade of clinical experience, combined with the lightbulb clarity from her own present pain - and epiphany struck! It was here she unraveled the science behind "The Stiletto Effect", a revolutionary discovery that cracked the high heel enigma that had eluded researchers and health professionals alike for decades.

The moment Emily returned home she set out to conduct preliminary research to test her theory. With every patient Emily simply asked them to raise onto the ball of the feet. Every patient, male and female, the foot and ankle rolled out when pushing beyond a 4cm high calf raise. Emily noticed that even when the person was directed to maintain a neutral position, as they fatigued the foot rolled out again. Emily immediately turned her attention to designing and testing insole prototypes. She gathered feedback from hundreds of women, until finally she had identified the ultimate footbed formula and features that ticked all the boxes of fit, feel and function. This was the beginning of a new generation of footbeds.