Revolutionary podiatrist-designed insoles, made for every shoe.

Finally, science has come to the party!

Through our research, we discovered that 8/10 people roll outwards in a heel over 4cm, even when they naturally roll inwards in flat shoes! This compromises the lateral ankle, overusing our stabilising muscles & causing the toes to scrunch…cue the onset of burning balls, claw toes & aching legs! We also found that it took only an average of 15 minutes for the pain to initiate - ouch!

The solution? Our patented EB HEELS engineering balances support along the outside foot to realign the ankle & prevent roll out, whilst ‘just enough’ arch support provides a comfy contour & redistribution of peak pressures. For the ultimate in cushioning, we created our revolutionary HEXAGEL cushioning pods that consistently micro-oscillate to deliver long-lasting comfort, whilst the multi-height pods simultaneously support the metatarsals & stabilise the foot.

*Our customers report lasting an average of 10x longer in their favourite heels with EB HEELS, when compared with other insoles or without insoles.

THE ONLY INSOLES YOU’LL NEED.

If you find yourself avoiding the dance floor, eying off the nearest chair, limiting your sweat sessions, waking up with pain & always opting for the ‘sensible’ shoe choice… Let’s turn this train around!

Our patented footbeds deliver soft, pillowy comfort with all the biomechanical support you need to elevate your shoe game & get your mojo back! The only question is… FLATS or HEELS?

CHOOSE FLATS → <4cm heel height

CHOOSE HEELS → >4cm heel height

30 DAY FREE RETURN GUARANTEE

HOW TO USE ‘EM

Clinically mastered.

Emily Smith Braidwood Podiatrist.jpg

Working with Olympians, the top 200 women’s tennis players (she’s the WTA’s Podiatric Medical Advisor), elite sporting teams & individuals, Australian Sports Podiatrist Emily Smith has the experience & the credentials. With a passion for preventative medicine & innovation, Emily has pioneered the Emily Braidwood formulae — each with an original, patented creation that utilises the findings and feedback from thousands of patients.

Emily’s mission is to help women have fun, feel confident & train safely with a line of high-performing products that work across all shoes, activities, conditions & foot types.

 

Insoles redefined. Relief reimagined.

Our unique engineering optimises foot function with springy arch support and shoe-friendly dimensions. No hard pokey pressure or hard-to-fit bulk. Just long lasting comfort & relief from painful conditions like plantar fasciitis, Morton’s Neuroma, heel spurs, stress fractures, bunions, osteoarthritis and tendinopathies.

 
 

PURPOSEFUL ALIGNMENT

WE DONATE 5% OF PROFIT TO CHARITIES SUPPORTING DISADVANTAGED WOMEN TO GET BACK ON THEIR FEET.

“These insoles have made such a difference to my life, I’m now able to wear all the shoes I love without grimacing through every step - thank you!”

— Taylor H. Sydney.

Work. Workout. Weekend.

Optimise your performance, accelerate your recovery & exercise your right to be pain-free with our patented EB FLATS engineering. From sneakers to sandals, enjoy instant relief and all-day support.

Men’s & kids sizes have landed!

We have the whole family covered for comfort this summer…

  • “I absolutely love these got 2 pairs for walking shoes and joggers. You gave me hope that I can walk again without pain and great expense.

    I had a big operation on the right foot 6 weeks ago and been living with pain for most of my adult life.

    After spending big on specialist inserts which did nothing to assist me, finally a product that supports my feet and able to walk further than I have in years. Thank you so much.”

    -E. Johnson

  • “I’m so impressed! I was about to throw out some of my shoes which have no support . Grateful my physio told me about these. I’m keeping my shoes. Super happy.”

    -Sylvia T

  • “My plantar fasciitis was really affecting my life and my ability to exercise. I was wearing my customised orthotics in my runners (which were helping) though each time I wore my nice shoes my pain came back.

    Now I am super comfortable in all my shoes and a month into wearing these footbeds my plantar fasciitis resolved!”

    -N. James, Melbourne

  • “I purchased the Footbeds for both flat & heel shoes, they both work brilliantly for comfort & support. I had foot surgery on my right foot 10 years ago and I have struggled over the past few years with various styles of shoes and now I am so excited to be able to wear some of my gorgeous shoes once again with comfort.

    Thank you for this brilliant idea of being able to transfer from shoe to shoe.”

    -B. George

  • “I get pain in the ball of my feet and into the toes due to wear and tear from 30 years in retail. I received my Medigel insoles & immediately put them in my shoes. Most days I change my shoes at lunchtime, but not with these footbeds in place. I didn’t have any pain all day and haven’t had since using these insoles. They are FANTASTIC. I’m going to buy more so that I can put them in my daily work shoe. Love them!!”

    -J. Barnett, Bairnsdale

  • “I knew instantaneously that I have made the right choice in purchasing my EB footbeds. After suffering many months with extremely painful heel spur, I experienced immediate relief after placing these in my shoes.

    They are so luxurious and comfortable, I actually own 3 pairs now (one for each of the shoes I regularly wear)!”

    -S. Aitkin, Sydney

  • Feet and hips were pretty damn good… certainly close to 80% improvement on my normal Thursday night agony after groceries, kids & dance class. I have tried without the footbeds over the weekend just to test it… yep it’s the footbeds that make the enormous difference. I was blaming the bursas in my hips and my nurses back but seems it may predominantly be the bloody nurses feet after all. You are a bloody genius and I love your work!

    -H.Smith, Wollongong

  • “I can’t tell you how much a difference these have made to my life! I wear heels to work every day and will often wear them out on the weekend. Without fail I will always have swelling in my ankles and pain in my feet towards the end of the day / night. Since using the EB STILETTO, my ankles don’t swell and my feet are SO much more comfortable. I’ve tried all the other products on the market but now I can stop searching!”

    -A. Saunders, Gold Coast

  • So I'm thinking the footbeds are magical. :-) It's got to the point I don't enjoy my shoes without them! lol I can really feel the difference!

    They were sweaty today from the gym so I just popped my spongy Saucony on to do the shopping and came back with my toe starting to feel sore and hating on the shoes again.

    -J. Markwell, Sydney

  • “I’ve always known that I have flat feet but didn’t have any problems per-se. My personal trainer suggested I try the Emily Braidwood’s to improve the alignment of my feet and they have made the biggest difference to my technique, my performance and my overall body comfort.

    I must say I’m surprised something so slim can make such a huge difference!”

    -S. Fox, Brisbane

  • “I spend approx 8 hours 6 days a week on my feet. I’ve been diagnosed with plantarfasciitis and my knees have ached for as long as I can remember, worst at the end of the day and especially at the end of the week. Since using the Emily Braidwood footbeds under my shoe liner the foot pain and aching is all but gone.

    I couldn’t be happier with the result!

    -L. Tobin, Bangalow

  • “I have high arches causing chronic ankle instability and tendonitis. I’ve struggled to find the right insoles / orthotics as they are usually too high and too hard, pushing my feet out further. I’m so glad I was recommended to see Emily, I could have cried. She explained to me that my feet need support along the outside foot to take the strain off the outside foot & ankle, whilst the gentle arch support is needed to redistribute the pressure into my arch. She made me customised orthotics for my trainers & I have the EB footbeds for all my other shoes - and after two months I can say they have changed my life!”

    -K. Wilson, Sydney